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Demo site · Fictional business · WordPress website example for accounting firms

Modern CPA firm website for WordPress

A clean, trust-first website for CPA firms that serve owner-led businesses. Visitors find their problem, see what it costs and meet the CPA who would handle it, then book a call.

Ledger & Lane is a fictional firm created for this example. Names, figures, reviews and pricing on the demo are illustrative.

Modern CPA Firm Website homepage on desktop
Homepage on desktop
Click to explore on a phone ↗

Who it’s for

CPA and advisory firms serving small and mid-sized businesses and their owners, especially firms that offer tax, monthly accounting and fractional CFO work under one roof.

Why it’s designed this way

Every section answers a question prospects ask before they pick an accountant.

  • Problem-first entry points

    Six cards like “I outgrew my bookkeeper” and “I got a letter from the IRS” let visitors start from their situation instead of decoding a service list.

  • Pricing on the page

    Three fixed monthly packages with a monthly/annual toggle answer the question most firms make prospects call to ask.

  • Real people, named

    Partners and advisors appear with credentials and a personal detail, because people hire an accountant, not a logo.

  • A named method

    A three-phase process with timing and deliverables turns “we do accounting” into a system clients can picture.

  • Proof with context

    Every number on the page carries a line explaining what it measures, so it reads as evidence rather than decoration.

  • Many ways to say hello

    Phone in the top bar, a qualifying consultation form, a client portal link and a lead-magnet guide for visitors who are not ready to talk.

Fixed monthly packages with a monthly/annual toggle on the Modern CPA Firm Website
Fixed monthly packages with a monthly/annual toggle

Built to be found in search and AI answers

The SEO and GEO groundwork ships with the site, not as an add-on.

  • One source for name, address and phone

    Entered once and used in the top bar, header, contact block, footer and schema, so citations always match.

  • AccountingService and FAQ schema

    Structured data that search engines and AI assistants can read, with a switch to hand it to Yoast or RankMath instead.

  • A page per service and industry

    Each service and industry gets its own URL, so the firm can rank for “construction accountant” and “tax planning” separately.

  • Light and fast

    A custom theme with no page builder: two font families, one small script and nothing that slows Core Web Vitals down.

  • Answer-ready content

    Plain-language FAQs and specific claims give AI assistants clear, quotable answers about the firm.

What’s included

  • WordPress
  • Custom theme
  • No page builder
  • Customizer branding
  • Custom post types
  • JSON-LD schema
  • Yoast / RankMath ready
  • Accessible markup
  • Homepage with 13 sections
  • Service, industry and team pages
  • Monthly/annual pricing toggle
  • Consultation form (works with WPForms, Gravity Forms, Fluent Forms)
  • Lead-magnet signup
  • Resource library from your blog
  • Client portal link
  • Mobile navigation

Questions about this example

Is Ledger & Lane a real firm?

No. Ledger & Lane is a fictional firm created for this example. Every name, number, review and price on the demo is illustrative, so you can see the finished site without anyone’s private details.

Can this be built for my firm?

Yes. We start from this example, then replace the content with your services, team, pricing and brand colors, and connect your forms, portal and analytics.

Can my team edit it after launch?

Yes. Services, industries, team members and blog posts are normal WordPress content, and branding, contact details and forms are set in the WordPress Customizer.

Does it work with my SEO plugin?

Yes. It works alongside Yoast or RankMath. If your plugin already outputs business schema, one checkbox turns the theme’s version off.

Can I see other directions?

Yes. Harrow & Vale is our tax advisory example and Tidy Books is our bookkeeping example.

Want one like this for your business?

Free Marketing Audit: a review of your current site, ads and search visibility, plus the example we’d start from.

Feel the design on a smaller screen

Mobile experience